How Howard Schultz’s Angel Poised Starbucks for Success
Starbucks has an angel on one shoulder and a devil on the other. The angel works to guide Starbucks toward its better instincts: to...
3 Techniques to Help You Master Even the Toughest Q&A
We all get ‘em. Difficult questions. Being prepared, and practicing three tried-and-true techniques can help you field with ease that...
Increase B2B Sales By Integrating Email Marketing Strategies With Your CRM
If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great...
Storytelling: More Than a Presentation Tool
How a story can make a strategy come to life. We all love a good story. Perhaps for you it’s the suspense and rollercoaster of emotions...